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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Voice and the Consumer Markets: Accelerated Growth

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

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