In The News

Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Is Voice Technology Behind The Success Of Those Smarthome Gadgets

Google's Nest Struggles Could Set Back The IoT Movement

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

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