In The News

Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Percentage Of TV Antenna Households Doubles

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The Sound Of The Internet Of Things (And Why It Matters For Brands)

AmberSemi Develops AC Direct Lighting Control Engine Silicon Chip

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