Providing market intelligence for more than 35 years

In The News

T-Mobile partners with Sling for unlimited video that won't tap data

Watching video on mobile devices has grown in popularity, but two-thirds of consumers still view most of their TV shows on a TV, according to market researcher Parks Associates.

"When you look at mobile devices, you see a lot of households are watching on mobile phones or tablets. But the viewership hours are much lower," said Glenn Hower, a Parks research analyst.

From the article "T-Mobile partners with Sling for unlimited video that won't tap data" by Tamara Chuang.

Previously In The News

GAIA: Under-The-Radar Hyper-Growth 5-Bagger

Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...