In The News

T-Mobile Brings Back Free MLB.TV Access for Customers

March 04, 2026

Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever for keeping subscribers inside an ecosystem, and T-Mobile has leaned into that reality for years with a rotating cast of high-profile perks. With a customer base topping 100 million nationwide, even a modest uptick in engagement can move the needle on loyalty metrics.

From the article, "T-Mobile Brings Back Free MLB.TV Access for Customers" by Gregory Zuckerman

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T-Mobile Brings Back Free MLB.TV Access for Customers

Previously In The News

Less Than a Third of U.S. Broadband Households Familiar With Where to Buy Smart Home Products, Study Says

Research: Global Mobile Data Revenues To Reach $630 Billion By 2020

More Than 20 Percent of U.S. Broadband Households Plan To Buy A Smart Combo Sensor This Year, Research Firm Says

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

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