In The News

T-Mobile Brings Back Free MLB.TV Access for Customers

March 04, 2026

Sports rights are a proven retention tool: live games drive habitual viewing and reduce the urge to churn. Analysts at Deloitte and Parks Associates have repeatedly pointed to sports as a core lever for keeping subscribers inside an ecosystem, and T-Mobile has leaned into that reality for years with a rotating cast of high-profile perks. With a customer base topping 100 million nationwide, even a modest uptick in engagement can move the needle on loyalty metrics.

From the article, "T-Mobile Brings Back Free MLB.TV Access for Customers" by Gregory Zuckerman

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About Parks Associates

T-Mobile Brings Back Free MLB.TV Access for Customers

Previously In The News

U.K. Broadband Households Not Doing A Lot Of Cable Cutting

Parks: Only 12 percent of fitness tracker users have cut back usage

Survey: 74 percent of adults plan to purchase a health and fitness device in the next year

Faster Broadband Speeds Drive More Switching Than Lower Fees

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