Most people hate exercise. Yet the connected fitness marketplace is worth billions. And it’s growing. According to market intelligence research firm Parks Associates, “Global revenues from connected fitness trackers will increase from over two billion in 2014 to almost five and a half billion by 2019.”
From the article "Sweat Equity: How Companies Can Win In The Age Of Connected Fitness" by Ben Reubenstein.
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KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...
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