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Sweat Equity: How Companies Can Win In The Age Of Connected Fitness

Most people hate exercise. Yet the connected fitness marketplace is worth billions. And it’s growing. According to market intelligence research firm Parks Associates, “Global revenues from connected fitness trackers will increase from over two billion in 2014 to almost five and a half billion by 2019.”

From the article "Sweat Equity: How Companies Can Win In The Age Of Connected Fitness" by Ben Reubenstein.

Previously In The News

16% of US Households Plan to Buy Standalone Smart Security Products

According to a recent Parks Associates report 360 Deep Dive: Pricing Strategies for Residential Security,16 percent of U.S. broadband households plan to buy a security-related smart home product, such...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Energy Management at ‘Big Boom Window’ for Integrators

Forty-four percent. That’s how many Americans, according to Chris White, an analyst at Parks Associates, monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging i...

10 Best IoT Insights and Smart-Home Quotes from Connections 2018

A short woman trips on the way to the podium of the first panel discussion at Connections 2018, produced by smart-home research firm Parks Associates. She snipes, "And I'm a morning person." You know...

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