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SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.

This doesn’t necessarily mean that subscriptions are waning—64% of households surveyed had an SVOD subscription at the end of 2015, up from 59% in 2014. But findings suggest that customers are still shopping around and experimenting with SVODs, particularly niche services like Japanese anime service Crunchyroll.

From the article "SVODs Are Hot, But Subscribers Are Still Fickle" by Bree Rody-Mantha.

Previously In The News

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

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The U.S. has nearly 300 OTT services to choose from

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Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

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