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SVODs Are Hot, But Subscribers Are Still Fickle: Survey

April 21, 2016

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content anytime and anywhere they want it.

But that’s not neccesarily so, according to a new study from Dallas-based research firm Parks Associates. The U.S. survey found that 20% of U.S. broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.

From the article "SVODs Are Hot, But Subscribers Are Still Fickle: Survey" by Bree Rody-Mantha.

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Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

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Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

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About Parks Associates

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

Previously In The News

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

See Rovi at CONNECTIONS

BMW’s Vision For A World Of Connected Cars

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

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