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SVODs Are Hot, But Subscribers Are Still Fickle: Survey

April 21, 2016

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content anytime and anywhere they want it.

But that’s not neccesarily so, according to a new study from Dallas-based research firm Parks Associates. The U.S. survey found that 20% of U.S. broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015.

From the article "SVODs Are Hot, But Subscribers Are Still Fickle: Survey" by Bree Rody-Mantha.

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About Parks Associates

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

Previously In The News

Music streaming leads on smartphones

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

Research: over 50% of U.S. broadband households stream content on TV screens

Google's Nest Struggles Could Set Back The IoT Movement

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