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SVOD Success With Daily, Weekly, and Monthly Active Users

July 11, 2024

streaming devices

A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That said, not every service needs to be the daily destination to be a successful one for consumers.

From the Brightcove article, "SVOD Success With Daily, Weekly, and Monthly Active Users" by Eric Knutson

Previously In The News

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

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Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fi...

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Parks Associates analysts say that mobile devices are becoming the de facto controllers for home automation, with apps as the critical interface between the user and the home. For example, nearly 50%...

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