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In The News

Survey: 76 Percent Of U.S. Adults Would Use Health Tracker If Clinically Accurate, Easy to Use

This is well-reflected in the booming fitness tracker sector, which is estimated to triple from $2 billion in 2014 to $5.4 billion by 2019, according to Parks Associates, a market research and consulting firm specializing in emerging consumer technology products and services.

Its research data also found adoption of connected health devices jumped from 24% of U.S. households in early 2013 to 30% by the end of 2014. 

From the article "Survey: 76 Percent Of U.S. Adults Would Use Health Tracker If Clinically Accurate, Easy to Use" by Nina Flanagan.

Previously In The News

US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households

In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 201...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...

E-Sports Pioneers Are Making It Up as They Go

Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...

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