This is well-reflected in the booming fitness tracker sector, which is estimated to triple from $2 billion in 2014 to $5.4 billion by 2019, according to Parks Associates, a market research and consulting firm specializing in emerging consumer technology products and services.
Its research data also found adoption of connected health devices jumped from 24% of U.S. households in early 2013 to 30% by the end of 2014.
From the article "Survey: 76 Percent Of U.S. Adults Would Use Health Tracker If Clinically Accurate, Easy to Use" by Nina Flanagan.
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...
