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In The News

Survey: 76 Percent Of U.S. Adults Would Use Health Tracker If Clinically Accurate, Easy to Use

This is well-reflected in the booming fitness tracker sector, which is estimated to triple from $2 billion in 2014 to $5.4 billion by 2019, according to Parks Associates, a market research and consulting firm specializing in emerging consumer technology products and services.

Its research data also found adoption of connected health devices jumped from 24% of U.S. households in early 2013 to 30% by the end of 2014. 

From the article "Survey: 76 Percent Of U.S. Adults Would Use Health Tracker If Clinically Accurate, Easy to Use" by Nina Flanagan.

Previously In The News

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Piracy is projected to expand to new heights in one of the most popular forms of entertainment consumption — streaming services.   By 2027, there is a projected loss of $113 billion for streamin...

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

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