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Subscriptions account for nearly 86% of US internet TV and movie spending

September 17, 2019

New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all internet spending on TV and movies.

The research comes from the firm’s OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, including Netflix, HBO, YouTube, and Amazon as well as new services Disney+ (Walt Disney Co.), HBO Max, and Frndly TV. The Tracker helps companies keep up with the rapid emergence of OTT services and provides details on current players, new entrants, and trends in the OTT video services market.

From the article "Subscriptions account for nearly 86% of US internet TV and movie spending."

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Subscriptions account for nearly 86% of US internet TV and movie spending

Previously In The News

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

Roku CEO explains why Apple is breaking with tradition and putting its streaming services outside its famous walled garden

Amazon Fire TV tops 30 million active users, seeming to beat Roku

Streaming wars will force media companies to choose between pricey subscriptions and ads

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