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Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

August 23, 2023

OTT

streaming

The Streamable

churn

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

The numbers from Civic Science are reinforced by new data from Parks Associates, which shows the average annualized subscriber churn rate for streaming customers now stands at 47%. That means almost half of streaming users have canceled or will cancel a service at some point in 2023, and the need to cut household expenses is the most frequent reason given for ditching a streamer.

From the article, "Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason" by David Satin

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About Parks Associates

Subscription Fatigue Growing as Churn Rate Hits 47%; Price Considerations Most Common Reason

Previously In The News

Research: US SVoD spend drops

Super Bundling: The future of mobile bundling

Are Viewers Cutting Back on Streaming?

Parks: Household Average SVOD Spending Drops from $90 to $64 Monthly

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