In The News

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

July 06, 2016

A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. broadband household. In the survey of U.S. broadband households where Spanish is spoken daily, Parks reports that 89 percent of these households have a pay TV subscription and more than 75 percent subscribe to at least one OTT video services. Among average U.S. broadband households, 84 percent reportedly subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.

From the article "Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services" by Laura Hamilton.

‹
1
2
...
386
387
388
389
390
391
392
...
773
774
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

Previously In The News

Amazon Is Becoming the Third Largest Internet Ad Platform in the U.S.

2 Surprising Stocks to Buy and Hold Until 2030

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us