Providing market intelligence for more than 35 years

In The News

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. broadband household. In the survey of U.S. broadband households where Spanish is spoken daily, Parks reports that 89 percent of these households have a pay TV subscription and more than 75 percent subscribe to at least one OTT video services. Among average U.S. broadband households, 84 percent reportedly subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.

From the article "Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services" by Laura Hamilton.

Previously In The News

Senator Warren Calls Out 21st Century Digital Robber Barons

Perhaps no other company embodies the alleged abuse more than Apple. The popular electronics producer has sought to block competition at nearly every turn and through nearly every avenue. According to...

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the...

Pilot Program Helps Aging Patients Retain Independence Through House Calls

How can the health-care industry create incentives and provide technology to get more Americans to live healthier lifestyles? That was the key question at the Connected Health Summit this week in San...

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...