Providing Market Intelligence for 40 Years

In The News

Study Finds Sports Is King Among Livestreamers

Events that are streamed live on the net are growing in popularity among internet households, especially live sports, according to a study released by Parks Associates.

The report, “Livestreaming: The Next Hot Video Market,” indicates that more than 40% of U.S. internet households have streamed content over the past three months. More than three out of five households (61%) were watching a streaming sports event.

The study also found that consumers who livestream spend about half their online video time watching live events.

“Traditionally, live sports programming has performed well,” observed Parks Contributing Analyst Eric Sorensen

However, “pre- and post-event programming does not perform nearly as well in terms of ratings as the actual event itself,” he told TechNewsWorld. “These facts apply to both linear television and live streaming platforms.”

Sorensen explained that live sports programming is migrating to online platforms as more rights become available.

“Numerous streaming providers continue to outbid one another for coveted sports media rights,” he said. “Sports consumers do not want to miss ‘water cooler’ moments with their favorite sports teams.”

Sorensen noted that Hulu with Live TV, Amazon Prime Video, and Disney+ are key providers that now offer live streaming services that are challenging Netflix’s leadership position in the OTT ecosystem.

He maintained that offering live streaming content is not just a chance for Netflix to acquire new subscribers, but also to retain existing ones. “Sixty-four percent of Netflix subscribers currently live stream content on other services,” he explained. “By livestreaming, Netflix could retain longer engagement with its service.”

“This is particularly important in light of Netflix’s recent earnings call announcing their expectation that they will lose millions of subscribers in 2022,” he said. “There are several opportunities for a service like Netflix to provide egaming, esports, and red-carpet premiere events as livestreaming entertainment, in addition to sports and news.”

From the article, "Study Finds Sports Is King Among Livestreamers by John P. Mello Jr.

Previously In The News

4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around

Who knows? Maybe the Apple TV has appeal. But the numbers show otherwise. According to new data from research firm Parks Associates, 37 percent of all streaming devices in the United States were made...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

The Multiple OTT Service Explosion

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertain...

Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video

Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive