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Study: Spanish-Speaking Subs More Likely To Pay For TV

August 02, 2016

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks Associates senior director of research, said. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay TV changes have been upgrades to more expensive services.”

From the article "Study: Spanish-Speaking Subs More Likely To Pay For TV" by Adam Jacobson.

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Study: Spanish-Speaking Subs More Likely To Pay For TV

Previously In The News

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

One-Third of U.S. Broadband Households Have Multiple OTT Subs

SmartThings Bundling Hubs In Effort To Play Up Smart Home Use Cases, Not Products

Roku is Making TV Speakers, But They Only Work with Roku TVS

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