Providing market intelligence for more than 35 years

In The News

Study: Parks Examines Approaches To The Smart Home

Parks Associates took a look at the smart home’s competitive landscape—and how providers should prepare for the market’s future—in its new report, “Smart Home: A Roadmap for Strategic Planning.”

“The security industry is the leading channel for smart home products and services,” Tom Kerber, Parks’ director of IoT strategy, told Security Systems News, adding that there are players, both in- and outside of the security industry, approaching the smart home market in different ways.

From the article "Study: Parks Examines Approaches To The Smart Home" by Spencer Ives.

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...