Providing Market Intelligence for 40 Years

In The News

Study: One In Four U.S. Smartphone Owners Use Mobile Pay, WalmartPay Numbers Unknown

Use of mobile pay among U.S. consumers is growing, particularly at retailers like Starbucks and Walmart U.S. who have adopted their own forms of mobile payment, according to research conducted by Dallas-based Parks Associates.

The report indicated that 25% of smartphone owners in the U.S. use mobile platforms at least once a month. While Apple Pay and Android Pay are accepted by nearly 3 million retailers, the majority of mobile pay users are loyal consumers who use retail-specific payment apps. For instance Starbucks' mobile pay platform processes 5 million transactions per month, according to the report. While Walmart has not given specific data usage on its Walmart pay platform, that service is being rolled out nationwide at its stores this summer.

From the article "Study: One In Four U.S. Smartphone Owners Use Mobile Pay, WalmartPay Numbers Unknown" by Kim Souza.

Previously In The News

Sprint Teams Up With Amazon For Monthly Prime Deal

Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Parks Associates To Host Annual Connections Conference May 24-26 In San Francisco

The executive event, addressing the converging IoT industries—including smart home, connected entertainment and mobile ecosystems—will feature panel discussions and keynotes by: — Matt Eyring, chie...

Pay TV Companies Are Losing Ground To OTA

The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...