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Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked.

“The smart tag market is only beginning and has the potential to move into new use cases as consumers become more creative with how they track their valuables, as well as expand what is considered worth tracking,” Sarah Lee, Research Analyst, Parks Associates, said in a news release.

From the article, "Study: 32% of smart tag owners say they use them to track other people without them knowing" by Tyler Manning.

Previously In The News

From FAST channels to co-viewing, CTV advertising will look different in 2024

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.  From...

Why the Matter standard is becoming critical in smart home purchases

The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates. Parks...

3 Tips for Assessing Your Product Lines for 2024

A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...

Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead

Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” con...

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