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Study: 23% Of Millennials Head OTT-Only Broadband Homes

June 14, 2016

“Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations," Ruby-Ren Bond, research analyst at Parks Associates said, in a statement. "In particular, Millennials show higher-than-average affinity for popular culture and premium movie channels as well as programming for younger children.”

Among other findings in the study, Parks Associates said 60% of OTT video services in the North American market are subscription based, and that 64% of U.S. homes now subscribe to an OTT video service, up from 59% in 2015.

From the article "Study: 23% Of Millennials Head OTT-Only Broadband Homes" by Jeff Baumgartner.

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Study: 23% Of Millennials Head OTT-Only Broadband Homes

Previously In The News

More Than Half of U.S. Households Dealt With a Data Privacy Problem, Study Says

Actelis Launches Unique, Ultra Low Power In-Building Gigabit Connectivity Solution For Instant Service Provisioning of Multi-Tenant Units

Unlocking Seamless Connectivity: The Benefits of NETGEAR’s Pro Wi-Fi Design Services and Pro AV Design Services

Your Devices are Getting Smarter: Here’s How the U.S. Can Build Trust in Them

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