“Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with their expectations," Ruby-Ren Bond, research analyst at Parks Associates said, in a statement. "In particular, Millennials show higher-than-average affinity for popular culture and premium movie channels as well as programming for younger children.”
Among other findings in the study, Parks Associates said 60% of OTT video services in the North American market are subscription based, and that 64% of U.S. homes now subscribe to an OTT video service, up from 59% in 2015.
From the article "Study: 23% Of Millennials Head OTT-Only Broadband Homes" by Jeff Baumgartner.
Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are not really true, all-out competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is with both of them. Apple does not have a general retail operation and...
Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
One of the biggest beneficiaries has been connected TVs. As the move from linear TV to streaming gains steam, consumers are increasingly relying on dedicated devices to deliver the best experiences. T...
According to findings from analyst firm Parks Associates, ownership of streaming media players has risen from about six per cent of US broadband households in 2010 to almost 40 per cent at the beginni...
