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Study: 20% 'Steal' Someone Else's Streaming Video Password

A new Parks and Associates study (via Fierce Wireless) has found that 6 percent of U.S. broadband homes use a video service that belongs to someone living outside the home. Password sharing (stealing?) is particularly popular among those between the ages of 18 and 24, with 20% using streaming video passwords for accounts that don't belong to them.

"Live-streaming usage has garnered media attention recently, but credential sharing is also a popular form of piracy in the connected world, one that has received varying responses from service providers and content owners," said Glenn Hower, research analyst, Parks Associates.

Of course what Parks declares to be piracy may not always be piracy. 

From the article "Study: 20% 'Steal' Someone Else's Streaming Video Password" by Karl Bode.

Previously In The News

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“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...

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As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

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