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Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service

May 05, 2016

Notably, the highest proportions of those surveyed said they signed up for a sports service via a TV provider, with 63% of NFL Game Pass taking that path, Parks Associates found.

“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” Glenn Hower, research analyst at Parks Associates, said in a statement. “The user experience is of paramount importance to the viewer for sports content. The lead established by the NFL speaks to popularity of football, and the league’s service has avoided a major hurdle since it does not stream live games.”

From the article "Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service" by Jeff Baumgartner.

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About Parks Associates

Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service

Previously In The News

Amazon Music Unlimited Joins The Battle Of The Streaming Funnels

Things To Come This Year

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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