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Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service

May 05, 2016

Notably, the highest proportions of those surveyed said they signed up for a sports service via a TV provider, with 63% of NFL Game Pass taking that path, Parks Associates found.

“For sports content owners, OTT is a viable way to expand audience reach, but there are technical issues to consider,” Glenn Hower, research analyst at Parks Associates, said in a statement. “The user experience is of paramount importance to the viewer for sports content. The lead established by the NFL speaks to popularity of football, and the league’s service has avoided a major hurdle since it does not stream live games.”

From the article "Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service" by Jeff Baumgartner.

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Study: 16% Of U.S. Broadband Homes Take A Sports OTT Service

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

One in three smart home owners control them through a network, like Alexa

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

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