The Hub data is juxtaposed with Parks Associates info that surfaced last week indicating that nearly 60% of U.S. homes subscribe to at least one of the major services.
Based on the Parks report, tech blog Boy Genius Report (BGR) headlined a post, “New study shows why cable TV is actually doomed.”
Of course, with the pay TV industry suspected to have lost more than 1 million linear customers in the second quarter, there’s certainly substance to the notion that the collective infiltration by over-the-top insurgents is eroding pay TV.
From the article "Studies show rapid uptick in dual SVOD subscriptions; another tech blog declares cable industry 'doomed' " by Daniel Frankel.
“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...
Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...
