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Streaming Wars Casualties: Cable TV Channels on Chopping Block

April 27, 2021

Driving this oncoming consolidation are two factors: managing the decline of the traditional pay TV business, while also investing in direct-to-consumer streaming offerings. “They are all trying to find this balance of, where do I capture the lion’s share of ad dollars and viewership in traditional, combined with trying to gain this emerging piece in streaming,” says Steve Nason, research director for Parks Associates.

From the article "Streaming Wars Casualties: Cable TV Channels on Chopping Block" by Alex Weprin

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About Parks Associates

Streaming Wars Casualties: Cable TV Channels on Chopping Block

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

How Netflix is adapting as the streaming boom stalls

The U.S. has nearly 300 OTT services to choose from

Could streaming giants start to clamp down on password sharing?

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