Providing Market Intelligence for 40 Years

In The News

Streaming Wars Casualties: Cable TV Channels on Chopping Block

Driving this oncoming consolidation are two factors: managing the decline of the traditional pay TV business, while also investing in direct-to-consumer streaming offerings. “They are all trying to find this balance of, where do I capture the lion’s share of ad dollars and viewership in traditional, combined with trying to gain this emerging piece in streaming,” says Steve Nason, research director for Parks Associates.

From the article "Streaming Wars Casualties: Cable TV Channels on Chopping Block" by Alex Weprin

Previously In The News

Over 60% of Free Trial Users Will Pay for Service: Vimeo Report

For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

The State of Media and Entertainment 2018

Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...