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Streaming wars: Amazon launches an improved Fire TV to rival the new Apple TV

According to research firm Parks Associates, the Amazon Fire TV outsold the Apple TV last year, but both devices were beaten by the unsung leader of the streaming world, Roku. Roku, which makes only digital media devices and is not nearly the kind of omnipresent, global corporation that both Amazon and Apple are, has quietly carved out a large slice of the streaming market.

But it could soon lose its top spot if one or both of Apple’s or Amazon’s improved devices takes off. And so, to make this a true Mexican standoff, there are already rumors of a Roku 4 coming this fall.

From the article "Streaming wars: Amazon launches an improved Fire TV to rival the new Apple TV" by Adam Epstein.

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

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There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....

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According to recent Parks Associates’ research, more than one-third of U.S. broadband households are cord-cutters who previously subscribed to traditional pay TV. That comes out to more than 38 millio...

Network negotiations: combining content and attracting consumers

In a statement, Discovery revealed its content pipeline will be fuelled by the Scripps acquisition to grow in areas including Discovery’s Home and Health network in Latin America. Parks Associates...

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