Providing Market Intelligence for 40 Years

In The News

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity.

Research from the study gives depth and insight into the good, bad, and glitchy aspects of sports streaming in 2025, and how the live sports-streaming landscape is experiencing a seismic shift.

According to the new research, 43% of U.S. internet households identify as “Sports Viewers,” and 40% of them now watch games exclusively via streaming services. As traditional broadcast models give way to direct-to-consumer (D2C) offerings, the live sports streaming market has never been more vibrant or more challenging.

“As traditional pay-TV services continue to shed subscribers, the economics of sports broadcasting are changing. Streaming creates new revenue opportunities for both sports leagues and streaming services,” said Michael Goodman, Senior Analyst, Parks Associates.

From the article, "Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only" by Raymond McCain

Previously In The News

Amazon In Trouble? How Google Aims To Outsmart Alexa With Home

But can Home overtake Echo? If we look at two other competing devices from the companies, the Amazon Fire TV Stick and Google Chromecast, the two were virtually tied with 22% of streaming media player...

Roku Holds Lead In Streaming Media Players, But Amazon, Apple Gain

Streaming video device pioneer Roku continues to lead the market, but rivals Amazon.com (AMZN), Apple (AAPL) and Alphabet (GOOGL)-owned Google are close behind. Roku accounted for 30% of streaming...

Mobile Payments Still Confusing, Still Growing

The category certainly shows positive momentum. Last month, Parks Associates released research that found that one quarter of U.S. smartphone owners use payment apps at least once monthly and that mor...

23% Of Millennials Are OTT-Only Broadband Households

Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households. According to research from Parks Assoc...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive