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Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

July 25, 2025

Cord Cutters News

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity.

Research from the study gives depth and insight into the good, bad, and glitchy aspects of sports streaming in 2025, and how the live sports-streaming landscape is experiencing a seismic shift.

According to the new research, 43% of U.S. internet households identify as “Sports Viewers,” and 40% of them now watch games exclusively via streaming services. As traditional broadcast models give way to direct-to-consumer (D2C) offerings, the live sports streaming market has never been more vibrant or more challenging.

“As traditional pay-TV services continue to shed subscribers, the economics of sports broadcasting are changing. Streaming creates new revenue opportunities for both sports leagues and streaming services,” said Michael Goodman, Senior Analyst, Parks Associates.

From the article, "Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only" by Raymond McCain

Previously In The News

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Netflix, Hulu, and Amazon P...

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

OTT Sees Healthy Gains In Broadband Homes

Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

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