Providing market intelligence for more than 35 years

In The News

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

  • New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans.
  • The data also shows that the average streaming household is subscribed to 5.6 services.
  • All of the top streaming platforms have an ad-supported tier available or soon to come to market.

Data revealed by Parks Associates shows that streaming customers who are willing to go ad-supported can bring down their streaming costs meaningfully. The ad-supported plans of top streaming platforms are $5.44 cheaper than their ad-free counterparts on average, and users can save up to $366 per year by transitioning to ad-supported tiers, according to Parks’ numbers.

Parks also reported that the average streaming household now subscribes to 5.6 services. Samba TV’s “State of Viewership” report released in August showed that one in three American streaming users were signed up to a free ad-supported streaming service like Pluto TV, The Roku Channel, or Tubi.

Some streaming customers are already following Parks’ advice regarding the lower cost of ad-free streaming.

Switching from ad-free to ad-supported could help Americans pocket more than a little extra money every year, as the new figures released by Parks Associates make clear.

From the article, "Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services" by David Satin

Previously In The News

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

TV's next big experiment: 'choose your own adventure'

Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...

Connecting the home the IoT way

The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are t...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive