Providing market intelligence for more than 35 years

In The News

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

  • New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans.
  • The data also shows that the average streaming household is subscribed to 5.6 services.
  • All of the top streaming platforms have an ad-supported tier available or soon to come to market.

Data revealed by Parks Associates shows that streaming customers who are willing to go ad-supported can bring down their streaming costs meaningfully. The ad-supported plans of top streaming platforms are $5.44 cheaper than their ad-free counterparts on average, and users can save up to $366 per year by transitioning to ad-supported tiers, according to Parks’ numbers.

Parks also reported that the average streaming household now subscribes to 5.6 services. Samba TV’s “State of Viewership” report released in August showed that one in three American streaming users were signed up to a free ad-supported streaming service like Pluto TV, The Roku Channel, or Tubi.

Some streaming customers are already following Parks’ advice regarding the lower cost of ad-free streaming.

Switching from ad-free to ad-supported could help Americans pocket more than a little extra money every year, as the new figures released by Parks Associates make clear.

From the article, "Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services" by David Satin

Previously In The News

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Mobile payments are still an up-and-coming new capability for consumers; while mobile banking has clearly led the way, there’s still a lot of interest in mobile payments at least in some fields. Wh...

TV Producers May Start Making You Wait For New Shows Online

As services like Netflix and Hulu boom, he said, television companies are looking for ways they can hold onto more of those streaming revenues themselves. The changes are especially noticeable at H...

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive