Providing market intelligence for more than 35 years

In The News

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

  • New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans.
  • The data also shows that the average streaming household is subscribed to 5.6 services.
  • All of the top streaming platforms have an ad-supported tier available or soon to come to market.

Data revealed by Parks Associates shows that streaming customers who are willing to go ad-supported can bring down their streaming costs meaningfully. The ad-supported plans of top streaming platforms are $5.44 cheaper than their ad-free counterparts on average, and users can save up to $366 per year by transitioning to ad-supported tiers, according to Parks’ numbers.

Parks also reported that the average streaming household now subscribes to 5.6 services. Samba TV’s “State of Viewership” report released in August showed that one in three American streaming users were signed up to a free ad-supported streaming service like Pluto TV, The Roku Channel, or Tubi.

Some streaming customers are already following Parks’ advice regarding the lower cost of ad-free streaming.

Switching from ad-free to ad-supported could help Americans pocket more than a little extra money every year, as the new figures released by Parks Associates make clear.

From the article, "Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services" by David Satin

Previously In The News

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...

Coming in 2022: A big leap in smart home technology

Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive