Providing market intelligence for more than 35 years

In The News

Streaming TV news: Apple, Amazon and Google can't decide if they're friends or foes

At last tally, Apple ranked fourth behind Roku, Amazon and Google in terms of streaming media player market share in the U.S., according to Park Associates.

In other Apple TV news, SiriumXM just released its own app for the fourth generation and 4K boxes, meaning subscribers to the satellite radio service can sign in to access their favorite stations on their TV sets.

From the article "Streaming TV news: Apple, Amazon and Google can't decide if they're friends or foes" by Jennifer Van Grove.

Previously In The News

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experi...

Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...

New service models emerge for smart home eco-systems

Parks Associates’ study Smart Home Services: Safety, Prevention, Comfort reveals that 66% of US single-family homeowners are likely to adopt technology-enabled home services, such as smart HVAC mo...

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart...