In The News

Streaming TV Is Alphabet’s ‘One That Got Away’

August 20, 2018

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably less competition at the time — it’s a very un-Google-like result. Parks Associates recently compiled similar data of their own, and came to the same basic conclusion — Chromecast competitors like Amazon’s Fire and Roku are gaining market share, at Google’s expense.

From the article "Streaming TV Is Alphabet’s ‘One That Got Away’" by James Brumley.

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About Parks Associates

Streaming TV Is Alphabet’s ‘One That Got Away’

Previously In The News

Households with kids more likely to have smart home devices

Are You Ready for Some Football? These Streaming Stocks Are.

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

White paper examines impact of smart energy management

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