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Streaming TV Costs a Lot Less Than Cable, but Choosing a Service Has Proven Frustrating

The sheer number of options, however, can be overwhelming for many consumers who are used to making one payment for their TV service. The offerings and prices for different services vary widely, making it difficult for consumers to comparison shop. Some services, such as Sony Pictures Entertainment’s Crackle, are free, while others, including Univision and LucasOilRacing.TV, extend discounts to customers willing to pay for a full year in a lump sum rather than monthly installments.

“Consumers, by and large, are delighted by the opportunity to get more control,” said Brett Sappington, director of research of Parks Associates. “But the challenge comes from finding all of that content. You have to go into each service to find out if the content you want to see is available.”

From the article "Streaming TV Costs a Lot Less Than Cable, but Choosing a Service Has Proven Frustrating" by Meg James & Yvonne Villarreal.

Previously In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

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BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

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