Providing market intelligence for more than 35 years

In The News

Streaming Services Losing Money From Password Sharing

As little kids, we’re taught sharing is caring. And there’s no time that it’s been easier to share than in the digital age, maybe too easy.

At least that’s what some media companies must be thinking with streaming services now taking us out of the prehistoric times of traditional cable. But with streaming comes the sharing of passwords.

According to research firm Parks Associates, Netflix, HBO and other streaming services are losing as much as $500 million this year by not putting a stop to password sharing.

The demo that uses or abuses sharing passwords the most? People ages 18 to 24.

From the article "Streaming Services Losing Money From Password Sharing" by Tony Lewis.

Previously In The News

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

News, Rumors, and More: Here's Everything We Know about the Apple TV

In keeping with the Washington Post report, Bloomberg believes the tech giant plans to officially announce the new set-top streamer in September, alongside three new iPhone models and a new Apple Watc...

Roku's Lead in the Streaming Device Market Keeps Growing

In the first quarter of 2016, one-third of streaming devices owned in U.S. broadband households were manufactured by Roku. That is a pretty substantial chunk, given the big names making up the competi...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...