Providing Market Intelligence for 40 Years

In The News

Streaming power players and modern ecosystem dynamics: Lee

For about a third of US internet households, a top 5 consideration for future purchases is what platform the smart TV runs on, per Parks Associates. (Midjourney for StreamTV Insider)

Parks Associates data finds that US internet households own an average of 17 connected devices, including health devices, connected smart home devices, and connected consumer electronics (CE) devices such as computers, mobile phones, headphones, and entertainment products.

Parks Associates recently conducted timely new research on consumer sentiment for CTV platforms including Roku, Amazon, Samsung, Google, Vizio, LG, and others.

Battle of the Platforms: Assessing Connected TV Ecosystems primarily focuses on smart TVs and streaming media players (SMPs) – Parks Associates research finds that, among households that own at least one internet-connected entertainment device, a smart TVs or SMP is used most often to access online video content for 90% of households.

 

 

 

 

 

 

 

 

According to Parks Associates research, over one-half of US internet households surveyed agree that accessing apps is easier when working within the same ecosystem, and a similar percentage agree that video devices work better together when all are in the same ecosystem.

From the article, "Streaming power players and modern ecosystem dynamics: Lee" by Sarah Lee  

Previously In The News

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Bloomberg: 4K Apple TV in the works, set to be revealed alongside iPhone 8

Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said...

This Roku News Is Not Getting the Attention It Deserves

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share...

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

As Facebook CEO Mark Zuckerberg publishes his manifesto outlining the company's ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive