Providing market intelligence for more than 35 years

In The News

Streaming in 2025 Isn’t the Bargain It Used to Be

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more.

The bottom line? Cutting the cord can still save you money, but it’s no longer the slam dunk it used to be. According to Parks Associates, 58% of U.S. internet households now identify as "cord-nevers" or "cord-cutters," but many are running into the same frustrations that made them leave cable in the first place. Growth in streaming has slowed, and churn is up – a sign that this model isn’t as easy or affordable as it once promised.

From the article, "Streaming in 2025 Isn’t the Bargain It Used to Be" by Suzanne Kantra

Previously In The News

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

Professional security dealers report 36% of their alarm systems include networked cameras, according to smart-home research firm Parks Associates. The pros even manage to attach smart thermostats t...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...