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Streaming in 2025 Isn’t the Bargain It Used to Be

April 01, 2025

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more.

The bottom line? Cutting the cord can still save you money, but it’s no longer the slam dunk it used to be. According to Parks Associates, 58% of U.S. internet households now identify as "cord-nevers" or "cord-cutters," but many are running into the same frustrations that made them leave cable in the first place. Growth in streaming has slowed, and churn is up – a sign that this model isn’t as easy or affordable as it once promised.

From the article, "Streaming in 2025 Isn’t the Bargain It Used to Be" by Suzanne Kantra

Previously In The News

Amazon Ramps Up Its Efforts to Contain Roku's Growth

Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) controlled 69% of the US streaming device market in the first quarter of 2019, according to Parks Associates. Between the first quarters of 2017 and 2019, R...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

However, that's not the most noteworthy detail of the Parks Associates report for Charter and Comcast shareholders. Curiously, only about one-fifth of those internet users questioned subscribe to a st...

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...

This Roku News Is Not Getting the Attention It Deserves

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share...

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