Providing Market Intelligence for 40 Years

In The News

Streaming in 2025 Isn’t the Bargain It Used to Be

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more.

The bottom line? Cutting the cord can still save you money, but it’s no longer the slam dunk it used to be. According to Parks Associates, 58% of U.S. internet households now identify as "cord-nevers" or "cord-cutters," but many are running into the same frustrations that made them leave cable in the first place. Growth in streaming has slowed, and churn is up – a sign that this model isn’t as easy or affordable as it once promised.

From the article, "Streaming in 2025 Isn’t the Bargain It Used to Be" by Suzanne Kantra

Previously In The News

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

Connecting the home the IoT way

The significant factor for IoT is that it is being integrated into all facets of the digital ecosystem including IPTV. IoT is driving the reinvention of consumer technologies. Connected products are t...

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...