Providing market intelligence for more than 35 years

In The News

Streaming devices a hot commodity during Black Friday blow-out

Recent research from Parks Associates showed that in 2014, Roku out-sold other brands of connected TV devices, representing 34% of the market. The second-most popular brand was Google, maker of Chromecast, at 23%. Amazon and Apple Devices ranked third and fourth, respectively.

Roku has been hailed by tech publications such as The Verge and Re/Code as the best streaming device on the market. While most reviewers note that the technical specs are similar across most of the major brands, Roku edged out its competitors in terms of content (it has more than 3,000 apps and channels, while AppleTV does not contain a channel for Amazon Prime) and was deemed most likely to be able to give users access to the content they want.

From the article "Streaming devices a hot commodity during Black Friday blow-out" by BREE RODY-MANTHA.

Previously In The News

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive