Providing market intelligence for more than 35 years

In The News

Streaming devices a hot commodity during Black Friday blow-out

Recent research from Parks Associates showed that in 2014, Roku out-sold other brands of connected TV devices, representing 34% of the market. The second-most popular brand was Google, maker of Chromecast, at 23%. Amazon and Apple Devices ranked third and fourth, respectively.

Roku has been hailed by tech publications such as The Verge and Re/Code as the best streaming device on the market. While most reviewers note that the technical specs are similar across most of the major brands, Roku edged out its competitors in terms of content (it has more than 3,000 apps and channels, while AppleTV does not contain a channel for Amazon Prime) and was deemed most likely to be able to give users access to the content they want.

From the article "Streaming devices a hot commodity during Black Friday blow-out" by BREE RODY-MANTHA.

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Wireless Displays Streamline Setups for Meetings

Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...