In The News

Streaming Could Lead to Better Ads, Enhanced Experiences

March 12, 2026

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads.

From the article, "Streaming Could Lead to Better Ads, Enhanced Experiences" by Andy Marken

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About Parks Associates

Streaming Could Lead to Better Ads, Enhanced Experiences

Previously In The News

Mobile Payments Still Confusing, Still Growing

23% Of Millennials Are OTT-Only Broadband Households

Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

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