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Streaming Could Lead to Better Ads, Enhanced Experiences

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads.

From the article, "Streaming Could Lead to Better Ads, Enhanced Experiences" by Andy Marken

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Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

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